Ounce

Project

Ounce Labs specializes in minimizing risk to build trust – and they trust Schwadesign to communicate that. Over a five-year period, we scaled with the company, from a project team of 1 to a team of 8, and delivered more than 150 projects (including multiple rebrands) to extend the software company’s brand experience. Their target audience noticed – as did the competition. Ounce was successfully acquired by IBM in 2009.

Process

Over the course of 5 years, Schwadesign provided over 150 deliverables for this start-up, and twice rebranded and redesigned its collateral – and it all started with a simple pocket folder. The products of our collaboration included award-winning tradeshow booths, promotional items, stock certificates, product packaging, websites, T-shirts, and signage. Just as their clients trusted Ounce, Ounce trusted Schwa to always deliver. 

Provided

Brand strategy, rebrand (twice), print and promotional collateral (infosheets, ads, case studies, posters, whitepapers, IPO certificate), product packaging, website design & development, CMS orientation & user manual, tradeshow booths (three sizes over six years), office signage.

Additional project support from Bill Doran, Laura Mullen, Sam Costello, Liz Eddins, and Amy Bernhardt.