Joedega

Project

Does a favorite food truck leave you thirsty? Joedega to the rescue, pouring a custom blend in coffee cups around New England, and on wheels that bring the java to your door. With Schwadesign’s help, Joedega steams into the office parks and campuses that are begging for a cup of joe. 

Process

Schwadesign caffed up early, partnering with Joedega to develop the name and realize the concept: coffee on your corner. Deploying a friendly and recognizable New England vernacular, we extended the identity to a tall, skinny website (no whip), and are developing relationships with Joedega fans to further champion the brand. 

Provided

Market research & analysis, company name & tagline, content strategy, brand identity, social media guide, promotional collateral (banners, coffee sleeves, flags), website design & development, CMS orientation & user manual, truck wrap design, menu design. All work done for equity ownership.

Additional project support from Briana Masterson and Vinny Bucchino.