Evelyn Hafferty, Agent of Acuity, brings expertise in branding, information architecture, research, usability, and user experience design. She creates competitive analysis documentation, project maps, wireframes, and web designs. Evelyn notices things: hairs out of place, interesting faces, patterns, and connections. This perceptiveness is a major asset to her mission to design things – especially websites – that are easy and intuitive to use. Evelyn believes in approaching each new project strategically and solving the problem at hand before design even begins. 
 
With a degree from Syracuse University in Communications Design, Evelyn got her start working in New York City for some of the world’s largest branding consultancies. She has created online applications and websites for companies such as General Motors, Hewlett Packard, International Paper, and Comcast. Articles she has written about branding and marketing have been published on BrandChannel and Business Week.