Well Well Well rebrand

opportunity

If you’re working late and hungry — or don’t have time to cook a nice meal with your honey — Well Well Well is the answer! Their previous identity neither reflected the quality of the food they home-deliver, nor the flavor of the company’s goals, nor the audience desired. Its scrappiness disagreed with the gourmet product. Furthermore, it left us hungry.

Schwadesign solution

Convenient “diner chic” was created to solidify W3’s identity, which was completed shortly after researching audience profiles and conducting test marketing. Then we sourced food photographer Francine Zaslow to do justice to these gorgeous meals. The initial promo mailer — sized like a napkin — used digital short-run printing which allowed for menu customization. Within 24 hours of the site’s launch, orders (and rave reviews!) came rolling in. Phase 2 development features expanded product lines, retail spaces, aprons — stuff that will make Well Well Well tasty for a long long long time.

providing

Phase 1 budget allocation, research and positioning strategy, customer profiling, rebranding and identity design, website design and production, food packaging, print promotions, photography.

belief

“Josh and the other Ministers have become MY team—from marketing basics, promotional strategy, a reminder of the big picture, and of details that would never occur to me, to an absolutely gorgeous final product. I’m hooked on Schwa. And damn, do we have fun!”

— Cornelia Hoskin, President & Founder, Well Well Well, Inc.